Country of Origin Labelling for Beef
A country of origin label can be used to ensure the authenticity of a product. In the United States, country of origin labelling is mandated by law under the 7 U.S.C. 1638a Notice of Country of Origin Code. This law requires retailers to display country of origin labelling on their products.
How To Choose Country Of Origin Labelling For Beef
However, abbreviations are prohibited, although the Customs and Border Protection (CBP) allows some abbreviations for marking purposes. However, the abbreviation must be unmistakably distinguishable from the country’s name. For example, “Netherlands” or “Holland” is acceptable for the country “Netherlands.” In addition, a commodity may be labelled “Product of the U.K.” if it came from the United Kingdom.
The COOL rule also requires retailers to display a COOL declaration in a conspicuous location. This requires the declaration to be legible and easy to read. There are several options for presenting a country of origin declaration at the point of sale, including stickers, placards, twist ties, and pin tags.
Using country of origin labelling for beef is beneficial to producers and consumers. The current system allows imported beef to be labeled as “USA beef.” This is unfair to cattle producers and is deceptive for consumers.