About Lab-Grown Diamond Rings

A growing number of couples are opting to purchase lab-created engagement rings. These stones are created in a laboratory using carbon material from meteorites or coal and subjected to intense pressures and temperatures (similar to the conditions under which natural diamonds form inside the earth) to create crystallized carbon. The resulting stones are then cut and polished to achieve the desired shape and appearance.

As a result, Lab Grown Diamond Rings can be more affordable than their mined counterparts and offer consumers the chance to purchase a beautiful, high-quality stone without sacrificing their budget or ethical priorities. However, some diamond purveyors have found that the low cost of these stones can also be a drawback, as buyers want to know that their symbol of love came at a meaningful price. To counteract this, some jewelers are pivoting to a premium model, aiming to establish differentiation within the lab-diamond market and appeal to customers’ better nature as well as their magpie instincts.

Why Lab-Grown Diamond Rings Are Revolutionizing the Jewelry Industry

For example, natural-diamond purveyor The Clear Cut has partnered with lab-created jewelry label Unsaid to offer free 2 carat synthetic diamonds with every purchase of a natural-diamond engagement ring. The husband-and-wife founders explain that this helps them “stand out from the competition,” and is a great way to build loyalty with their customer base.

In addition to their affordability, many consumers choose lab-created diamonds for their environmental and social impact benefits. The production process of a lab-created diamond requires significantly less energy than the mining of a natural diamond and produces far fewer carbon emissions. Additionally, the use of carbon to produce a lab-created diamond produces far fewer toxic byproducts like cyanide, which are dangerous to the environment and human health.…